Free Marketing Budget Calculator

Our calculator uses a proven formula based on your revenue goals, customer lifetime value (LTV), and target cost per acquisition (CPA). We start with the base calculation (Revenue Goal ÷ LTV = Customers Needed, then Customers × Target CPA = Base Budget), then apply industry-specific and business stage multipliers to ensure your budget is realistic and competitive.

Industry benchmarks suggest B2B companies spend 2-5% of revenue on marketing, while B2C companies typically spend 5-10%. However, startups and growth-stage companies often need to invest 15-20% or more to gain market traction. Our calculator factors in your business stage to provide a realistic recommendation.

New businesses (less than 2 years) typically need higher marketing investments to build brand awareness, acquire initial customers, and compete with established players. Our calculator applies a 1.5x multiplier for startups and new businesses to reflect these increased needs, while established businesses use a standard 1.0x multiplier.

Our recommended allocation is: 30% for Website Development & SEO (your digital foundation), 25% for Content Marketing (building authority and organic reach), 35% for Paid Advertising (immediate visibility and leads), and 10% for other initiatives like email marketing, events, and partnerships. These percentages can be adjusted based on your specific goals and current capabilities.

CPA is the average cost to acquire one new customer through marketing efforts. Our calculator uses a conservative target of one-third of your customer lifetime value (LTV). This ensures your marketing investment is profitable and sustainable. For example, if your LTV is $6,000, your target CPA would be $2,000, leaving $4,000 in profit per customer.

OneNine specializes in creating high-performance websites that convert visitors into customers, maximizing your marketing ROI. We handle website design, development, SEO optimization, and ongoing management so your site becomes your most effective marketing asset. Get a custom strategy by entering your email after calculating your budget.